Sound Off: Sephora’s Epic Solution?

Hello beauties! If you’re a loyal customer at Sephora who hoards points like I do, you’re likely aware of the cluster involving the most recent “Epic Rewards” promotion in August. If not, I’ll provide a recap to get you up to speed:

• Sephora’s “Beauty Insider” reward system where Beauty Insiders can redeem points, normally ranging from 100 – 500 points, for various sample size products and mini sets. On rare occasions, Sephora will offer “Epic Rewards” where the products are INSANE. Usually, these rewards range from 1,000 – 10,000 points.
• In the few weeks leading up to August 10, 2015, Sephora announced a new round of Epic Rewards, consisting of some seriously awesome goodies (we’re talking things like sets of ALL of Benefit’s “They’re Real” liners and mascaras up to an amazing to Paris to visit Lancome or $500 worth of Make Up Forever products and a training session at the brand’s academy).
• To get Beauty Insiders to spend even more money leading up to the big day, Sephora offered 2x – 4x times in the week prior. But then, the wheels came off the wagon.